As we gear up for the new bulk orders of customized swimwear and activewear, we’ve looked at the custom orders we’ve fulfilled over the past year to uncover what colors are the top sellers in 2024. After diving into the data, here’s what’s trending and why it matters for your upcoming swimwear and activewear designs.
Custom Swimwear Color Champions
While classic black and white will always have their place, bold and vibrant hues lead the charge in 2024’s custom swimwear collections. Let’s take a look at the top-selling swimwear colors:
Hot Pink (Pantone 17-2435)
The brightest swimwear trend of the year! 15% of custom swimwear orders feature this vibrant, attention-grabbing pink. Whether for bikinis, one-piece suits, or sporty swimwear, this color brings a burst of energy to custom made swimwear collections and is a favorite among brands aiming to stand out on the beach.
Blue (Pantone 16-4535)
Blue has always been a swimwear staple, and we see it time and time again in customized swimwear designs. There was a 10% increase in demand for blue tones, as this timeless hue continues to resonate with customers looking for a cool, calming vibe.
Custom Activewear Color Dominance
While bright colors reign supreme in swimwear, the activewear market is shifting toward more natural, earthy tones. Here’s what we’re seeing:
Earthy Neutrals make up 58% of custom yoga wear collections in 2024. These soothing earthy tones are perfect for custom activewear that blends both style and functionality.
Top Performer: Deep Brown (Pantone 19-1223)
The brown hue that offers a touch of luxury and warmth is leading the way, such as Color of the Year 2025 is PANTONE 17-1230 Mocha Mousse. This deep brown hue brings rich, earthy depth to activewear designs. To elevate your activewear collections even further, pair earthy neutrals with reflective trims for that seamless blend of fitness and fashion.
Why It Matters for 2025 Swimwear & Activewear Design?
So, wondering why you should care about these colors in the future. Here’s the scoop:
1. Bright hues (like hot pink and blue) increase eye-catching engagement by 41%, making them ideal for new swimwear designs that need to grab attention.
2. Neutral tones (like earthy hues) enhance customer loyalty and lead to higher repeat purchases in activewear. These colors are great for brands aiming for long-term customer retention.
If you’re planning your custom swimwear and activewear collections for next year, you won’t want to miss out on incorporating these colors into your designs.
Get Ahead of the Curve: Free Color Samples!
Want to try out these trending colors for yourself?
Contact us today to get free samples of hot Pantone-matched fabrics.
Whether you’re planning your next swimwear or activewear collection, we can help you bring your vision to life with the hottest fabrics.
If you’re ready to design swimwear and activewear collections that are sure to turn heads, now is the perfect time to plan ahead, and we’re here to help you every step of the way. Don’t miss out on this opportunity to stay ahead of the trends!
Let’s collaborate and make your 2025 designs unforgettable. Contact us today for your free color samples, and let’s create something incredible together!
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